Tuesday, June 7, 2011

Bold Business: W by Worth

Fashion is one thing that I love and a place I pull inspiration from all the time.  So, when Andrea Liebross contacted me to introduce me to W by Worth, I became extremely stoked to share it with everyone.  It definitely qualifies as a Bold Business!  Here's more...

Andrea Liebross
Local W  Wardrobe Consultant

What sets W by Worth apart from other clothing lines?
The garments themselves and the way in which is sold make W a unique private label of women’s clothing.

Our customer's paramount need is for fashion that makes sense, is easy to wear, and works to fit a non-stop lifestyle.  So all styles, shapes, and coordinating accessories from W by Worth are designed to interplay with one another through fabric, color, texture, and pattern.  It is like Gymboree for adults!  One jacket can have ten different looks.  Worn separately or together, the fashion of W forms the base of an exceptional wardrobe and makes a very personal statement.

W is available W Wardrobe Consultants, like me, who can assist you in finding what is right for your personal tastes, needs and body type. It can be seen in the Consultants showroom and online. While some of the styles for the season can be viewed at www.worthw.com, the entire line can be seen through a personal link that can set up for you through the Wardrobe Consultant.  You can shop in your pajamas!

How can W by Worth be an asset to busy brides-to-be? 
Brides have so many things to focus on when preparing for the upcoming wedding.  And although the focus may be on the actual wedding day, there are many events at which the bride needs to be dressed appropriately.  W by Worth can help dress you for the shower, rehearsal dinner, and honeymoon, as well as the day to day meeting you may have leading up the wedding.  Preparing your wardrobe should be a fun and easy thing to do in a small amount of time.  So….
Why should I shop W? Why not go to the Mall or shop online? Here are my TOP REASONS to shop W.
1) The W Sales Associate is your personal Wardrobe Consultant. The W Sales Associate is a fit expert who can help you find what works best with your body, personal style and the clothes you already own.
2) W is about well thought out design and brings great, wearable items to women of all ages. W is forward enough to get noticed, but not so trendy that it will ever go out of style.
3) W tracks your purchases and knows what you have bought in past seasons and years. W designers coordinate colors from season to season to work together, so your W Wardrobe Consultant can help you build on the pieces you already have in your closet. More outfit combinations mean more variety for and makes your dollars go further.
4) W is unique and found only though W Sales Associates. You’re not likely to see your clothes coming and going at events or in town – but you should expect to get asked where you found what you’re wearing!

What is your favorite part about your job?
I love when a woman comes to shop with me not quite knowing what to expect, and leaves feeling like she has accomplished something great FOR HERSELF!  She feels empowered and excited to wear W because she knows that she looks and feels great in the line.


What do you love to do when you are not creating beautiful outfits for people?
I have become an avid triathlete over the past few years.  This past weekend I completed my first Olympic Distance Triathlon in Muncie.  It was roughly a one mile open water swim, a 25 mile bike and a 10K run.  I did it!

What recent project or client have you worked on/with that screamed “unique”?

This spring, I was part of a pilot program called TeeShirts to Go.  W by Worth realizes that some women are still apprehensive about engaging in a personal shopping experience.  So they have created the opportunity to take W into the comfort of your own closet.

I have created a wardrobe bag that includes some of the best tees, tanks, shirts and sweaters of the season, as well as a color card with swatches of all of the colors these pieces come in.  I drop off the bag at the customer’s location.  She then takes the bag into her closet and tries on the pieces to see what she likes and fits.  She uses the color card to see what colors might work with what she already owns.

Customers have really loved this personal service and the ease of trying on at home.  This is truly a unique way to shop.

Where is your favorite place to relax and be inspired?
I love taking a big stack of fashion magazines on a quiet evening out to my backyard patio with a glass of wine!  While flipping the pages, I love to notice the ways that the W has made the unattainable designer fashions, attainable to your average woman.  Thoughts like that inspire me to find more women who I can help feel more confident wearing what is in their closet!

Describe your business in 3 words.
Unique, empowering, exciting.

Andrea is able to Pre - order the Fall line starting today, and will have the line in person to show from June 30-July 19.  Here is her contact info so you can get shopping (from your couch!):

Dial: 317.407.7016
Write: aliebross@worthw.com


Boldly Yours,

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